Welcome to the SORA Partners Brand Asset Page! Here, you’ll find everything you need to showcase and partner with our brand. SORA Partners is dedicated to helping businesses thrive through innovative IT solutions and expert POS system management. We focus on efficiency, security, and customer satisfaction, ensuring our partners have the tools they need to succeed.
Explore our brand assets below, and join us in delivering seamless experiences that boost business performance and operational success.
Let’s grow together!
About SORA Partners
SORA Partners is a leading provider of comprehensive IT solutions, specializing in the seamless management of POS systems for businesses that rely on point-of-sale systems. From live support and network management to POS installation and website development, our expertise ensures optimal efficiency and minimal downtime. Our client-centric approach ensures every solution is customized to meet the unique needs of our partners, backed by industry-leading security and a commitment to helping businesses thrive through technology.
Our Services Include:
- SERVD – Live POS Support: SERVD provides live, on-demand support from our team of US-based Tier 2 technicians, available from 8 a.m. to midnight EST, ensuring you have access to expert assistance when you need it most.
- SERVD I.T. – Network & IT Management: SERVD I.T. goes beyond basic POS support to provide full-scale, professional IT management, so you can focus on what matters most—growing your business. Whether you need network management, cybersecurity, or system optimization, SERVD I.T. is here to ensure your technology works for you, not against you.
- POS Installation & Configuration: At SORA Partners, we take the stress out of POS installation. Our team of expert technicians handles every aspect of the setup process, ensuring your system is configured for optimal performance right from the start.
- POS Training: At SORA Partners, we offer customized, hands-on POS training programs that empower your staff to work more efficiently, reduce errors, and deliver a seamless customer experience.
- SORA Sites – Website Development: SORA Partners specializes in crafting high-conversion website designs tailored to your business needs. Our expert team ensures your responsive website is visually stunning, user-friendly, and fully integrated with your existing systems.

Brand Assets
Below, you’ll find a selection of official SORA Partners brand files, including logos, guidelines, and other assets for your use. These resources are designed to help our partners maintain consistency when representing our brand. Please ensure all assets are used according to our guidelines to uphold the integrity of SORA Partners across all platforms. Feel free to download and incorporate these materials in your marketing and communications. If you’re unable to find a specific asset or would like to have your logo included in any of our marketing materials, please don’t hesitate to reach out to our Marketing Specialist at marketing@sorapartners.com. We’re here to help with any customization needs!
SORA Brand Colors
- Contrast: Ensure there is enough contrast between text and background colors for readability. For example, use white or light gray backgrounds with dark text, and vice versa.
- Accessibility: Always aim for a high contrast ratio (at least 4.5:1) for all text and background combinations to ensure accessibility for all users.
- Consistency: Stick to the approved color palette across all platforms to maintain brand consistency. Do not introduce new colors without approval.
- Color Codes: Ensure you are using the correct color formats depending on the medium. For print, use Pantone colors or CMYK. For digital use, the HEX or RGB values can be used.
Primary Colors

Vibrant Amber
Hex #f08a04
RGB 240,138,4
Pantone 144C
CMYK 0,43,98,6

September Sun
Hex #fdd6a2
RGB 53,214,162
PANTONE 7507C
CMYK 0,15,36,1

Midnight Magic
Hex #47484b
RGB 71,72,75
PANTONE 446C
CMYK 5,4,0,71
Secondary Colors

Tropical Lagoon
Hex #1b9aaa
RGB 27,154,170
PANTONE 7711C
CMYK 84,9,0,33

Freezy Breezy
Hex #98e5ee
RGB 152,229,238
PANTONE 304C
CMYK 36,4,0,7

Nimbus Cloud
Hex #d7d7d9
RGB 215,215,217
PANTONE Cool Gray 1C
CMYK 1,1,0,15
SORA Partners Logos
Always use the primary SORA Partners logo whenever possible. It should appear in its original form and not be altered in any way. The full color version is preferred.
- Clear Space: To ensure the logo stands out, maintain sufficient clear space around it. This space should be at least 20px or the equivalent.
- Minimum Size: For digital use, the logo should never be smaller than 100px in width. For print, it should be no smaller than 1 inch.
- Co-Branding and Partner Use: When using the SORA Partners logo alongside your own or other brands, ensure it maintains equal prominence and follows the clear space rules. Logos should never overlap, and both brands should maintain visual integrity. Please contact our marketing team if you need help placing the logo in co-branded materials.
SORA Services Logos
The same guidelines apply to our service logos as they do for the main SORA Partners logo. Please ensure they are used consistently and in accordance with the rules for clear space, color usage, and size to maintain brand integrity across all touchpoints.
For Light Backgrounds
For Dark Backgrounds
Marketing and Flyers
Explore our collection of marketing materials and promotional flyers designed to help you effectively communicate the value of SORA Partners to your audience. From service overviews to special offers, these ready-to-use assets are tailored to showcase our solutions and drive engagement. Feel free to download and incorporate them into your marketing campaigns.